According to a report, younger generations are worried about getting left out socially if they don’t own an iPhone, which is pushing them to invest in other Apple products and services. This trend has resulted in Apple’s expanding market share across multiple product categories.
Gen Z, or those born after 1996, make up 34% of all iPhone owners in the US, but only 10% own Samsungs. It’s a pretty even split between iPhone and Android for the older crowd, though. But get this – it’s not just iPhones that are gaining popularity with younger folks. They’re also way more likely to get their hands on AirPods, Apple Watches, and Macs.
Research shows that for every 100 iPhones sold globally, Apple also sells 26 iPads, 17 Apple Watches, and 35 pairs of AirPods. In comparison, Samsung only manages to sell fewer than 11 tablets, six smartwatches, and six pairs of wireless earbuds for every 100 smartphones sold. And despite the fact that iPhones are way more expensive than Android devices, people still prefer to buy Apple products over Samsung’s.
In Europe, where Android dominates the market and iMessage is not as widely used, the trend is still apparent. 83% of young Apple users in western Europe intend to stick with the iPhone. As Gen Z matures, this trend is likely to strengthen and solidify Apple’s hold on the market, creating more challenges for competitors to attract new customers and gain ground.